Locus product guide · Updated
Apollo.io alternatives: data, email and outreach tools
The best Apollo.io alternative depends on which half of Apollo you use. For contact data with an API, look at Prospeo ($37 a user a month billed yearly) and Lusha ($37.45 a month billed yearly). For email finding plus outreach, Hunter starts at $34 a month and Snov.io at $29.25. For phone numbers from LinkedIn, Kaspr starts at $49 a user a month. An AI agent can also call Apollo itself per request through Locus Pro, from one prepaid credit balance with no seat. Prices checked November 10, 2026.
Which Apollo alternatives replace which part of Apollo?
Apollo bundles a contact database, enrichment, email sequences and a dialer behind per-user plans: Basic, Professional and Organization. Most alternatives replace one part well. Prices come from each vendor’s pricing page. Prices checked November 10, 2026.
| Tool | Replaces in Apollo | Entry paid price | Free tier | Best at |
|---|---|---|---|---|
| Prospeo | Search, enrichment and the API | Starter: $37 a user a month billed yearly, $49 monthly, 2,000 credits a month | 100 credits a month | Low cost per verified email, with the public API on every paid plan |
| Lusha | Contact reveals and enrichment | Starter: $37.45 a month billed yearly | 40 credits a month | Quick reveals in the browser. API from Pro at $52.45 a month billed yearly. |
| Hunter | Email finding, verification and cold email | Starter: $34 a month billed yearly, $49 monthly, 2,000 credits a month | 50 credits a month | Email by name and domain. A search that finds nothing is free. |
| Snov.io | Email finding, verification and sequences | Starter: $29.25 a month billed yearly, $39 monthly, 1,000 credits | Trial plan: 50 credits and 100 recipients each month | An all-in-one outbound suite with unlimited team seats |
| Kaspr | Phone and email reveals from LinkedIn | Starter: from $49 a user a month | 15 B2B email, 5 phone and 5 direct email credits a month | Phone numbers while browsing LinkedIn and Sales Navigator |
| ZoomInfo GTM AI | Enrichment and research over API and MCP | Top-ups from $20, no seats | 1,000 data and 1,000 AI credits once | ZoomInfo’s records without a yearly contract |
What in Apollo’s pricing pushes people to look elsewhere?
Four terms on Apollo’s own pricing page drive most switches.
- Every seat on an account must be on the same plan. You cannot put one rep on Professional and the rest on Basic.
- Credits are granted at the start of each cycle and expire at its end. Add-on credits also expire and renew automatically until you remove them.
- Apollo says API access for advanced or custom integrations is on Custom plans.
- Standard plans are for internal use only. Using Apollo data in products for your customers, or reselling it, needs a separate agreement.
Which alternative fits if I only need contact data?
Prospeo and Lusha both sell data without a full outreach suite. Prospeo charges 1 credit for a verified business email and 10 for a direct mobile number. Searching and previewing are free, and an export that finds no email costs nothing. Credits reset on renewal and do not roll over.
Lusha charges 1 credit for an email and 5 for a phone number. Monthly plans roll unused credits over up to twice the monthly amount. Yearly plans grant all credits up front and reset them at the end of the year.
Which alternative fits if I also send the emails?
Hunter and Snov.io pair data with sending. Hunter counts 1 credit per email found and 0.5 per verification, and charges nothing when it finds no email. Its Starter plan connects 3 email accounts.
Snov.io counts 1 credit per prospect or verification and bills sequences by recipient. A recipient is counted once per billing period, and follow-ups to that person are free. Its FAQ puts a credit at 3.9 cents on Starter and about 0.9 cents on Pro M.
Can an agent use Apollo per call instead of buying a seat?
Yes. Through Locus Pro, an agent calls Apollo’s endpoints from one prepaid balance. There is no Apollo account and no seat. Searching the catalog and reading prices are free, so the agent sees each price before it calls. The table lists these endpoints as they appeared in the Locus catalog on November 10, 2026.
Apollo people enrichment is priced by the request and costs more when phone numbers are requested. Set a max_credits ceiling on the call to cap it.
| Locus endpoint | What it returns | How it is priced |
|---|---|---|
| Apollo people search | People that match your search filters | Fixed price per call |
| Apollo people enrichment | A person’s profile, with phone numbers on request | Priced by request, higher with phone numbers |
| Apollo organization search | Companies that match your search filters | Fixed price per search |
| Apollo organization job postings | Open job postings for a company | Fixed price per call |
| Hunter email finder | A work email from a name and a domain | Priced by request |
| Prospeo person enrichment | Contact data for one person | Priced by request |
When is an Apollo seat the better choice?
A seat fits a rep who works in Apollo every day, runs sequences and uses the dialer. Those tools come with the seat, and per-call access does not replace them.
Per-call access fits an agent that runs a few hundred searches and lookups a month and nothing else. There is no seat to keep and no monthly credit allowance that expires at the end of a cycle. At high, steady volume, lookups can cost less per call with your own Apollo account and API key.
How do I choose an Apollo alternative?
Decide what you keep from Apollo, then pick the narrowest tool that covers it.
- Reps live in Apollo for data, sequences and calls: stay on Apollo.
- You need data and an API for your own code: Prospeo.
- You need emails and a simple sender: Hunter or Snov.io.
- You need mobile numbers from LinkedIn: Kaspr or Lusha.
- An agent needs Apollo, Hunter and Prospeo on one bill with no seats: Locus Pro.
Frequently asked questions
Is there a free Apollo alternative?
Prospeo gives 100 credits a month and Hunter gives 50, both free. Snov.io has a Trial plan that renews every 30 days with 50 credits. Apollo also keeps a free plan with no time limit.
Which Apollo alternative has the cheapest API access?
Prospeo includes its public API from the Starter plan at $37 a user a month billed yearly. Hunter’s API draws on the same credits as its web app. Through Locus Pro, an agent pays per call with no plan at all.
Can I build a product on Apollo data?
Not on a standard plan. Apollo’s pricing page says its plans are for internal business use, and powering external products or reselling the data needs a separate agreement with custom pricing.
Implementation references
Use these first-party references for current request contracts and account requirements. Tool availability, prices, and negotiated terms can change.
Sources
Third-party details were checked on November 10, 2026. Vendors change pricing and features often, so confirm on their site before you decide.