Locus product guide · Updated November 10, 2026

Clay pricing in 2026: plans, actions and data credits

Clay has four plans. Free costs $0 with 500 actions and 100 data credits a month. Launch costs $167 a month billed yearly or $185 monthly, with 15,000 actions and 2,500 data credits. Growth costs $446 billed yearly or $495 monthly, with 40,000 actions and 6,000 data credits. Enterprise is custom. Each enrichment uses 1 action plus data credits, which start at $0.05 each. Prices checked November 10, 2026.

How much does each Clay plan cost?

Clay sells two meters in one plan: actions for platform work and data credits for data. The table shows each plan at its starting size, from clay.com/pricing on November 10, 2026. Yearly billing saves 10% and grants the whole year of credits up front.

The headline price is the two meters added together. On Launch billed yearly, the actions cost $54 a month and the data credits $113. Billed monthly, they cost $60 and $125. You can raise either meter on its own.

How much does each Clay plan cost?
Plan	Price (yearly / monthly billing)	Actions a month	Data credits a month	Notable limits
Free	$0	500	100	200 rows per table. No phone numbers.
Launch	$167 / $185 a month	15,000	2,500	Phone enrichment and signals. Up to 50,000 rows per table.
Growth	$446 / $495 a month	40,000	6,000	Adds CRM sync, HTTP API calls and webhooks.
Enterprise	Custom, with an annual commitment	200,000+	100,000+	Adds the Clay API, SSO, RBAC and data warehouse sync.

What are Clay actions and data credits?

An action is one unit of platform work. Each enrichment, AI run or exported record uses 1 action. Clay says actions cost less than a cent each. Sourcing lists, CRM imports, formulas and CSV exports use none.

Data credits buy data from the 150+ providers in Clay’s marketplace. A data type costs from 0.5 to 10 or more credits. Clay’s docs say a fully enriched record typically costs 6 to 20 data credits. Emails are cheap and phone numbers are expensive.

If an enrichment returns nothing, Clay charges neither meter. If you bring your own provider key, you pay no data credits but still use 1 action per run.

What does it cost to enrich 1,000 leads in Clay?

It depends on how much data you want per lead. Clay’s own docs price a found email at 0.5 data credits. Prices checked November 10, 2026.

What does it cost to enrich 1,000 leads in Clay?
Job for 1,000 leads	Clay usage	Plan that covers it	Monthly bill
Work emails only, 90% found	450 data credits and 1,000 actions	Launch at its starting size	$185 billed monthly
Full records at 6 to 20 credits each	6,000 to 20,000 data credits	Launch with 10,000 or 20,000 data credits a month	$520 to $940 billed monthly

What are the catches in Clay’s pricing?

Most surprises come from the two meters running out at different times.

Actions reset each month and never roll over. You cannot top them up. Running out means a higher action tier.
Data credits roll over on monthly plans, up to 2 times the monthly amount. Yearly plans roll over 15%, and only if you renew at the same tier or higher.
Top-ups cost 30% more than plan credits. Each top-up is capped at $1,000, with $5,000 per rolling 7 days.
The Clay API itself is listed on Enterprise only. Calling other HTTP APIs from a table needs Growth.
Your own provider keys skip data credits but still cost 1 action per run.
Trial data credits expire when the trial ends. Only 100 roll over.

Can an agent get the same data through Locus Pro?

Not through Clay, which is not in the Locus catalog. An agent on Locus Pro calls the data providers itself and pays each call from one prepaid credit balance, with no plan to fill and no separate meters for actions and data.

Each call shows its price before it runs, and the agent can cap it. A monthly hard limit stops new calls. The Free plan allows 5 tool calls a minute, so large batches need Plus or Enterprise.

On Enterprise, you can bill your own customers for the enrichment their agents run, at your own markup.

Can an agent get the same data through Locus Pro?
Locus endpoint	What it returns
Hunter email finder	A work email from a name and a domain
Hunter email verifier	Whether an address can receive mail
Prospeo person enrichment	A work email, or an email and a mobile number
Apollo people enrichment	A person record, with an optional phone reveal
Apollo organization enrichment	A company record
BuiltWith domain lookup	The technologies a website uses

When is Clay worth the plan price?

Clay earns its price when people run the enrichment and want to see every row. It chains providers without code, syncs to a CRM on Growth, and has unlimited seats on every plan.

A plan is harder to justify when an agent does the work, or when volume is low or uneven. Launch costs $167 a month whether you enrich 50 rows or 5,000. Per-call pricing suits that pattern. For a side-by-side of Clay and its alternatives, read the Clay alternatives guide.

Frequently asked questions

Does Clay have a free plan?

Yes. Free includes 500 actions and 100 data credits a month, unlimited seats and up to 200 rows per table. It does not include phone number enrichment. Paid plans also offer a 14-day trial.

How much does one Clay data credit cost?

Clay says data credits start at $0.05 each. On Launch billed monthly, 2,500 credits cost $125 and 50,000 cost $2,125, which is about $0.0425 each. Top-ups cost 30% more.

Do unused Clay credits roll over?

Data credits do, up to 2 times your monthly amount on monthly plans and 15% on yearly plans that renew at the same tier. Actions reset every billing cycle.

Does every Clay plan include API access?

No. Clay lists its own API on Enterprise. Growth lets a table call any HTTP API. Free and Launch have neither.

Implementation references

Use these first-party references for current request contracts and account requirements. Tool availability, prices, and negotiated terms can change.

Sources

Third-party details were checked on November 10, 2026. Vendors change pricing and features often, so confirm on their site before you decide.